Life Investors Insurance Company of America (LIICA) distributes products through career agents and Independent Marketing Organizations (IMOs). The IMOs focus on fixed universal life and term products; the agents offer those products, plus variable universal life, fixed and variable annuities and mutual funds.

LIICA's career agents target the middle market, specifically in the upper Midwest. The IMOs also target the middle market (families and small businesses), but their reach is national.

LIICA has approximately 3,000 appointed agents. The IMOs distribute products through independent managing general agents, through whom agents are contracted. There are approximately 22,000 distributors associated with the IMOs.

LIICA celebrated its 45th anniversary with a renewed commitment to getting "back to the basics." This means stepping up recruitment of people new to the life insurance business, and maintaining its hard-earned reputation for providing consistently excellent service to distributors and customers. This commitment to service extends to the IMOs, whose independent agents are encouraged to contact the company's Home Office directly regarding any service or administrative issues. Superior Home Office support is the single most important--and most enduring--competitive advantage for LIICA. The people who provide this service will continue to demonstrate that they value above all else the relationships that are at the heart of their business.

Additional information can be found at: www.lifeinvestorsinfo.com