Monumental Life Insurance Company has been protecting lives, providing benefits
and helping American families improve the quality of their lives since its
founding in Baltimore, Maryland in 1858. One of the country's oldest life
insurers, it issued the first weekly premium "industrial" life insurance policy
in the United States in 1873.
The Monumental Division targets families with annual household incomes between
$25,000 and $75,000. The company's marketing strategy is based on advocating
for surviving loved ones, building trusted advisor relationships and leveraging
those relationships to generate leads, referrals, and sales opportunities
The Monumental Division provides traditional life insurance, supplemental health
insurance and value-added services that address basic financial security needs
such as final expenses, income replacement, education and mortgage protection,
and supplemental retirement income.
The division markets through three distinct distribution channels: Career
Agency, Independent Marketing Organizations (IMOs) and Pre-Need.
In the Career Agency channel, agents and managers focus on growing business in
their assigned geographic territories. Agents play a critical role in
delivering products and services. Their competitive advantage is trusted
advice, not price
In the IMO channel, First Command Financial Planning® (FCFP) uses general agents
to market to military families near military installations in the U.S. and abroad.
The typical agent is a former military officer and First Command policyholder.
During 2007, the division continued to expand its IMO focus to provide final expense coverage
for middle-income consumers. Monumental's newest IMO partners are positioned to
respond to the evolving needs of a rapidly growing senior market.
The Monumental Division also markets increasing benefit life insurance products
through funeral directors and their representatives (the Pre-Need channel) to fund
prearranged funeral services. The company's sales representatives concentrate on
independent funeral firms and third-party marketing firms in geographic areas large
enough to support sustained sales activity.
Monumental Life Insurance Company celebrated its 150th
anniversary in 2008 and is proud of its rich history, heritage, and career
agency tradition of providing service in customers homes. In many areas of the
country, multiple generations of urban, suburban and rural families are insured
and protected by Monumental Life.
Additional information can be found at: www.monlife.com